Comprehensive Market Research
Request a customized research plan to provide you with insights into your customers’ wants and needs, expectations, and potential gaps in the marketplace that can give you a competitive advantage. This project may include the following: development of customer surveys, collection of phone surveys with customers, target customers or referral partners, on-site ethnographic research using an observational approach, local market data collection, competitive analysis, and a comprehensive report of data findings and recommendations.
Request for pricing
Qualitative Customer Research
Using an ethnographic approach, qualitative data is collected through segmentation of age, ethnicity, and region to analyze customer cultural nuances within homebuyers. A report is provided with the description of each segment including: demographics, purchasing trends, key motivators and values, behavioral characteristics, influencers, success factors, and pain points. Segments include: Millennials, Gen X, Baby Boomers, Hispanic/Latino, Latino Millennials, Asian American, African American, and Single Women. Other segments available upon request.
Price: $1,950 including eight customer profiles
Quantitative Local Market Research
Collecting quantitative data in identified local markets, a report is provided with an overview of each market with key demographic trends, homeownership trends, heat maps, and other relevant community characteristics.
Price: $299 per community profile